Leveraging Technology for Success

In the highly competitive world of real estate photography, success hinges on leveraging the right tools and strategies. At BWRM, we’ve demonstrated that the right blend of creativity and technology can drive unparalleled success, and I believe our approach can serve as a blueprint for others in the industry.

Maximising efficiency

Our intelligent use of Adobe’s software infrastructure is central to our success. By customising Adobe’s tools, we’ve enabled our small team to produce extraordinary results. Using Adobe's software intelligently, we’ve built a business that can handle 2,500 video productions a year with a small team of editors. This approach allows photographers to focus on their core strengths—creativity and client relationships—while automated systems handle the non-creative elements.

Pioneering the use of Adobe team projects

Our innovative use of Adobe Team Projects has revolutionised our workflow. Since our inception in 2017, we’ve become the world's largest user of Adobe Team Projects, producing 2,500 video edits annually with just six editors. This volume is unmatched globally and showcases how technology can amplify productivity without compromising quality.

Customising Adobe tools for superior results

Beyond Premiere Pro, we heavily utilise Adobe Illustrator for floor plans, Adobe Substance for virtual staging and 3D work, Photoshop and Lightroom for photo editing, and InDesign for marketing materials. Our customisations to these tools allow our network of creatives to work efficiently and at scale. This unique model supports over 120 creatives, providing them the infrastructure to meet high demand without sacrificing their creative vision.

Empowering our Creatives through flexibility

One of our standout features is the provision of editable files throughout the production process. This flexibility empowers creatives to have complete control over the final product, ensuring they can make necessary changes to meet client expectations. We set ourselves apart in the industry by offering both finished products and editable finals.

Scaling success with AI and automation

Our integration of AI has been a game-changer, speeding up workflows and reducing the need for a large editing team. Our unique AI engine and custom plug-in to Premiere Pro have significantly boosted efficiency. This technological advancement allows us to maintain high-quality outputs while enabling creatives to focus on their strengths.

A commitment to empowering Creatives.

Leveraging AI has been key to BWRM's scaling – not to replace creatives but to help them flourish. "Before the footage lands in the Adobe software, it runs through our AI engine and our custom plug-in to Premiere Pro. This unique IP speeds up our workflows incredibly," Guy explains.

The story of BWRM demonstrates that small businesses in the real estate photography industry can achieve remarkable success with the right tools and a focus on empowering creatives. By leveraging Adobe’s suite of tools and integrating AI, we’ve created a model that supports and enhances the work of creatives, allowing them to thrive in a competitive market.