When drone photography became more accessible over a decade ago, I was excited by the possibilities it presented for real estate photography.
Previously, great aerial shots often meant hanging out the side of a light aeroplane.. You also could have opted to have a 20m telescopic, pneumatic pole mounted permanently to your vehicle. Pumping a camera and radio-controlled cradle in the air. Both options were more expensive, risky and time-consuming than sending a drone up!
Drones have also shot other methods of aerial photography out of the sky over the past ten years, if you’ll excuse the pun. Other methods, like using cameras on large helium balloons, have also been quickly superseded by the simplicity and efficiency of drone photography.
In the years since I built my first drone (a huge Octocopter) as an early adopter of drone photography in real estate marketing, they have come to transform real estate listings, giving us the ability to more easily and cheaply showcase properties in ways that ground photography alone can’t achieve.
One of the most exciting aspects of drone photography is the ability to capture sweeping visuals that offer another perspective on a property. With drones, we’re able to showcase properties from unique angles and heights that ground-level photos simply can’t provide. This means buyers get another sense of a property's layout and structure while viewing the surrounding environment.
Through BWRM’s drone photography, each property gains a story told through stunning, elevated visuals, adding a touch of artistry that makes every listing stand out. This storytelling through aerial views is especially powerful in creating a memorable listing, giving the property a unique edge in a competitive market.
As with our internal and other on-ground shoots, BWRM drone operators bring a creative mindset to each shoot. The aerial shots feed into the wider story being told about each property.
From beautiful gardens to standout architectural details, each piece of drone footage serves as more than just a functional image; it’s an engaging visual story designed to captivate potential buyers.
Where is the beach, park, river, shops in relation to a property? A map might give you the technical details, but the aerial shots give you the dream, motivating and engaging the buyer emotionally, increasing the likelihood of a sale and the amount that is paid for a property.
With drone footage, BWRM helps tell the story of a property by situating it within its surrounding neighbourhood or region. Buyers often want to understand how a home fits into its larger community and the lifestyle it offers. With aerial shots, we can show how a property connects to nearby schools, transport links, and recreational areas, allowing buyers to visualise their lives there. This added context creates an emotional connection, helping buyers picture the convenience and vibrancy of the area.
When viewing real estate listings, the internal and garden shots are a powerful catalyst for people to imagine themselves living in the space. Drone shots are another way into this imaginative space for a buyer. Afterall, they’re not just buying a house, but buying into a neighbourhood, community and lifestyle as well.
The lifestyle elements of a home are particularly crucial when it comes to marketing it for sale, which is where drone photography comes into its own, enhancing the emotional appeal of any listing. Buyers can envision the convenience of local amenities, the charm of scenic surroundings, and the promise of a vibrant community.
By showcasing a property’s relation to the environment and community, BWRM’s drone footage taps into this connection, creating listings that resonate on a deeper level.
While aerial photography captured by drones is exciting, at BWRM we put a premium on more than just beautiful photography, with respect for the privacy and comfort of surrounding homeowners equally as important..
While there are restrictions and legal guidelines around the operations of drones for photography, at BWRM we take a beyond-compliance approach. We understand that agents do not want to offend other people in the community, sellers their friends next door, or buyers their potential new neighbours. This commitment to precision, privacy, and professionalism gives our clients confidence, knowing their marketing visuals are compliant and considerate.
By keeping the spotlight on the specific property, we maintain privacy while delivering high-quality footage that meets the marketing needs of the listing. Our attention to privacy and the comfort of people nearby is an essential part of our approach, allowing us to offer both clients and communities peace of mind.
With BWRM’s proven track record, our clients and their potential buyers can trust that we operate drones professionally, respecting privacy while delivering high-quality, engaging visuals.
Our commitment to safety and compliance has earned us the trust of our clients and our communities. We take pride in our ability to offer innovative aerial photography without compromising on responsibility, ensuring each shot is as secure as it is spectacular.
Our use of drone photography at BWRM has revolutionised real estate marketing, bringing properties to life in a previously more difficult and expensive way. Through creative storytelling and context-driven visuals, BWRM uses drone photography to create unforgettable listings. Our approach to aerial photography highlights the unique features of each property, while also situating it within the community, giving buyers a true sense of the lifestyle it offers.
If you’re looking to set your property apart, drone photography is a powerful tool to consider. With BWRM, you gain not only access to cutting-edge drone technology but also to a team of skilled storytellers dedicated to creating stunning, marketable visuals that resonate with buyers. Through BWRM’s expertise, aerial photography becomes an artform, enhancing real estate listings and bringing them to life with new perspectives.