Trends in Real Estate Photography: What's Hot Right Now?

Providing value for our clients and efficiency for our members will always be a hot trend at BWRM. What is hot right now in real estate photography is what has always been and always will be hot: high-quality, engaging visuals of a home. The latest trend is to use technology to maximise efficiency, impact, and value. This has always been at the forefront of what BWRM offers, so it will come as no surprise that we are frontrunners in making use of AI in our operations to maximise the time photographers can spend on shoots and increase the already great value BWRM clients receive.

The possibilities of AI in the world of real estate photography are exciting. While generative AI has captured imaginations (and perhaps induced nightmares) by producing written and visual content from the briefest of prompts, its strength in improving efficiency comes when the initial input is high quality. At BWRM, the initial high-quality input is the still and moving images that our creative entrepreneurs capture at the properties they shoot. With high-quality photos and footage, AI tools can be leveraged to repurpose existing footage for all manner of social media, optimising exposure and engaging audiences through short-form and personalised content.

While over-exposure in photography is a no-no, when it comes to marketing a property there's no such thing. Facebook, Instagram, TikTok, and other platforms allow agents to widen the aperture of the marketplace as far as it will go, with eye-catching property images and videos dancing on the irises of potential buyers and painting pictures in their mind’s eye of an exciting future life in their new homes. In this way, properties showcased with high-quality visuals and engaging captions can quickly spread, attracting potential buyers to a property. Platforms like TikTok and Instagram require short-form, highly engaging videos, which real estate photographers are increasingly creating from their longer video shoots and optimising for these platforms.

AI tools help quickly extract key highlights, ensuring that even short videos grab attention and convey the property’s value. This is a great example of how AI tools allow photographers to efficiently adapt existing content for different social media channels, saving time by removing the need to shoot new footage for every platform. Other exciting real estate marketing trends see still images turned into videos using generative AI, or a video made for YouTube repurposed into bite-sized clips for Instagram Reels, Facebook, or even TikTok. Using AI in this way maximises the value of every shoot and offers clients more bang for their buck.

The virtual nature of people’s interaction with properties and marketing material is another irresistible trend in real estate marketing that shows no sign of slowing down. While the introduction of AI and the evolution of social media continue to expand the boundaries of what’s possible with real estate photography and are the hot trends in the industry now, virtual and augmented reality is the future of real estate photography and the next visual real estate marketing trend.