Skip to content
English
Contact us
  • There are no suggestions because the search field is empty.

Standard Image Production

Our retouching standards and inclusions.

BWRM is a high-quality brand, and it is imperative that we maintain the highest standard of image production possible. Importantly, while our retouchers are amazing, they are not superhuman (although they come fairly close). 

If our photographers follow our Process, you will be provided with an excellent input and they can expect an amazing result, regardless of the weather conditions. If they don't, we cannot guarantee quality.
 

Image Retouching Standards

  1. Highlights must be recovered

  2. Window view must look natural

  3. Skies must be consistent between shots

  4. Whites must be clean and bright

  5. Verticals and horizontals must be straightened 100%

  6. Grass must look natural

The following services will be automatically applied to every image, and are included in the price.

  1. Exposure adjustment

  2. Colour adjustment

  3. Brightness/contrast

  4. Add sky to externals and views from windows

  5. Straightening and cropping (resizing available on request)

  6. Photographer reflection/equipment removal

  7. Lens dust removal

  8. Blended window detailing

  9. Adding fire to fireplaces (internal and external)

  10. Removing reflections on TV (or adding an image to the TV on request)

  11. Grass replacement, repairs and/or greening

  12. Removing wires and cables

  13. Quality assurance

  14. A final Finesse step

Please note, there are two Additional Retouching steps that will be applied automatically. This is done in order to maintain our high-quality brand image.

  1. Remove Rubbish Bins

  2. Remove Fridge Magnets.

Additional Retouching

Additional Retouching is not included in the base price of your image production, and extra charges will apply for these requests. The prices of these services vary depending on the complexity level of the retouching required. For simplicity we have defined common retouching requests under the following three categories:

  • Standard Retouching

Turn on lights

Candles (add flame)

Fix carpet dents

Blur objects

Blue water

Remove garden hose

Remove pool cleaner

Replace complicated grass

Remove wrinkles

Remove real estate sign

Remove rubbish bins

Remove fridge magnets

 

Within Standard Retouching, we group a number of adjustments per image which lowers the price.

 

1x Touch (up to 1x Standard Retouching per image)
3x Touch (up to 3x Standard Retouching per image)
5x Touch (up to 5x Standard Retouching per image)
8x Touch (up to 8x Standard Retouching per image)
​

Scenario 1

If we request the following for a single image:

Remove garden hose
Remove pool cleaner
Remove rubbish bins

 

This will be charged as 3x Touch (up to 3x Standard Retouching per image)

 

  • Advanced Retouching

Clean Roof

Clean exterior floor (decks and driveways)

Change wall colour

Building views (Virtual Dusk Conversion)

Paint walls

Remove car

 

  • Extreme Retouching

Internal/external renovation (De-clutter)

Recreate pool

City views (Virtual Dusk Conversion)

Sometimes clients may require multiple additional retouching requests. If this is the case, the retouching team may group these together as a single charge and advise the client via the chat function.